Passion for Fashion

”Fashion is a tool... to compete in life outside the home. People like you better, without knowing why, because people always react well to a person they like the looks of”.
- Mary Quant -


Passion for Fashion is an original concept aiming to introduce the best of Filipino talent in fashion design in Sweden.

Spearheaded by Ms. Caroline Fredriksson, Ms. Merose Brual Leo and Ms. Agnes Pedrosa Mårelid, plans were made to facilitate the process of building a fashion bridge between Philippines and Sweden.

Focus is on natural fabrics that are abundant in the Philippines such as sinamay (woven fabric from Manila hemp or abaca), Abel iloco (hand-woven local cotton plants from Ilocos Norte), jusi (from banana fibers) and piña (from pineapple fibers).

Through this project we would like to awaken our awareness in embracing Filipino talents and recognizing hundreds of year long tradition of weaving local fibers in our country. It’s a tribute to Filipino men and women who dedicate their lives in preserving that tradition.

Increasing demand for the use of natural dyes, organic and eco friendly materials perfectly describe the work of Filipino designer Shanon Pamaong.

Awarded the Best Original Filipino designer during Philippine Fashion Week 2007, Shanon Pamaong’s design depicts both modern and traditional creations combined with comfort and practicality.

His range of outfit includes bridal gowns, street wear, casual, formal, cocktail and prêt a couture for both men and women in natural and mixed fabrics.


Merose Brual Leo

Introducing Filipino design in Sweden

Filipino fashion show at Strandvägen, Stockholm